Apple & Aetna- New Watch Driven Wellness Program
Apple has another way to help beneficiaries track daily fitness activity. Aetna and Apple worked together to create the iPhone app allowing Aetna members to meet fitness goals.
These two companies present an awesome app; Apple & Aetna: New Watch Driven Wellness Program. Although, all these features will be tracked by the Apple Watch.
Get Rewards With the Aetna & Apple App
Aetna is a reliable insurance company that was created over a century and a half ago. In most areas, you may enroll in Aetna’s Medicare Supplement plan.
Also, Aetna members have the chance to earn themselves rewards by using the new app.
Rewards such as:
- Gift cards for major retailers
- The ability to get back the cost of their Apple Watch itself
- by participating in the program as well as being an eligible user
We can expect this app to launch in spring 2019. However, this partnership between the two companies was originally created in 2016, and it’s almost time for its big debut.
When Aetna and Apple did a trial test, 90 percent of participants reported positively on the health benefits.
Aetna and Apple
Apple is at the top of technology. This company constantly delivers highly personalized products for their consumers, yet the design is always simple but elegant.
Also, Apple prides itself on the privacy and security of data.
Aetna started selling Medicare insurance in the 1960s. This company’s’ mission is “to build a healthier world”. It’s no surprise that they’re leading the pack in global health benefits.
Aetna is no stranger to developing world-class health systems for corporations, governments, and providers across the globe.
Both agents and consumers can rely on this company. It’s only fitting Apple and Aetna team up to create more health care options for consumers.
“Attain” the Apple Aetna Health App
This app, named Attain, is the first app of its kind, exciting right?
The design offers users a personalized experience by incorporating their health history into the Apple Watch. Combined, beneficiaries are likely to have a better health status and well-being.
Features of this app include:
- Set and Achieve Activity Goals – Personalized to your body type and condition
- Help maintain everyday health, including weekly challenges: sleep schedule, nutrition, exercise etc.
- Earn rewards for participation
- including points to help pay off the cost of your Apple Watch
- Personalized health notifications for key health moments
- using the Apple Watch sensor data
The launch is expected Spring of this year (2019), you can get the app in the Apple App Store.
Space is limited, find out if you’re eligible for Attain.
Enhancing Customer Lifetime Value
Aetna’s goal for the co-branded app is to enhance customer lifetime value or CLV. Basically, the CLV is expecting higher activity levels and better preventative health care.
Higher recorded step counts can decrease the cost of healthcare. Aetna can potentially gain great benefits from increasing their member’s activity levels.
Medical costs for consumers who walk 8,000 steps are about $3,000 annually
Meanwhile, medical costs for consumers who only take 2,000 steps or less are $10,000 or more annually
Encouraging members to engage in preventative care has great potential in reducing medical bills.
For example, the incentive for patients to keep up with health screenings can mean earlier treatment for potential diseases.
Preventative care can keep patients from hospital admission.
Smartphone Watches and Older Patients
The problem? Reaching the seniors with this new technology isn’t easy.
Aetna members need an iPhone 5S or newer, as well as an Apple Watch to use the app. Therefore, participation among older patients isn’t as likely.
Although, the use for technology options declines with age. Seniors pay the highest cost for health care and this poses an issue for the app’s success.
Older consumers benefit most from this app; so, finding a way to accommodate that audience will be necessary.
Apple partners with Aetna as well as other healthcare organizations.
However, health options with Apple are taking major steps forward; it’s clear apple users will benefit from these partnerships.
Apple has partnerships with:
- John Hancock
However, combined these three serve roughly 100 million customers. Apple works closely with payers, they increase sales and help lay the groundwork.
Also, this increases Apple’s success in healthcare.
The healthcare industry is what Apple believes is key to its company growth. Although, one option to consider is that Apple can use its payer partnerships to assist in multiplying Apple Health Records.
iPhone stores health records as well as expands provider organizations’ health records.
Apple is also looking to introduce payers’ consumer health data into Health Records. This would make its platform a more effective and powerful depository of health data.
Resulting in a more valuable platform to providers; in turn, Apple would have the potential to recruit more health systems to sign up for this new service.
The Best Part About the Aetna Apple Partnership
Apple and Aetna have a serious commitment to the healthcare industry; this is demonstrated in the partnership to create an app that allows members to monitor and manage health.
While you need an apple watch to get started, you could earn the cost of the watch back through Aetna rewards.
Also, the Apple watch can monitor diabetes when you wear the Dexcom Continuous Glucose Monitor. This means Aetna beneficiaries with an Apple Watch would have easier access to their healthcare.
Apple and Aetna working together is just the beginning of healthcare partnerships; Fitbit has worked on partnerships with Humana as well as Cigna.